Impactus Academy
Why it matters: Proves my playbook works beyond Sustainability.
Driving 250 - 300% YoY revenue on a zero-budget funnel.
A Vietnamese education venture that turned viral trust into repeatable growth.
Founded in 2016 to close Vietnam’s Business English skills gap, Impactus competes in a crowded, price-sensitive market.
Objective: Built a premium brand, scaled national demand, and tripled the addressable market within two years while maintaining student job-placement success above 80%.
Founder / Marketing & Sales Director. Owned the full P&L, set GTM strategy and 5-year roadmap, led a twenty-person growth squad plus 100+ industry mentors & teachers.
- Sparked LinkedIn & Facebook virality; early post hit 10,000 followers overnight.
- Built digital marketing ecosystem of 7 channels and communities with total fan base of 700,000.
- Built an SEO engine (25 #1 keywords) with Ahrefs topic clusters; organic traffic +280% YoY.
- Deployed email nurture workflows; show-up rate ↑18%.
- Ran zero-cost webinars and cross-promos with university partners.
- Created Looker dashboards for daily ROI checks; reinvested savings into new course development.
- 250 – 300% YoY revenue sustained for four years.
- 8,000+ learners trained since launch; 85% landed roles in multinationals or top local firms.
Internal: 20-person growth team, 100+ mentors & teachers.
External: Uniqlo, British University Vietnam, CafeBiz, Navigos Search.