A marketer who turns strategy turn into real-world results. Over 14 years in Vietnam, the UK, and Germany, I have helped organisations, from global NGOs to bootstrapped start-ups, translate complex value propositions into growth.
Ngoc Vo
Why sustainable brands win
Even when sustainability isn’t the product, it shapes buyer confidence, risk, and access to capital. That’s why I build go-to-markets that stand up to scrutiny, and still move pipeline.
Shifting buyer preferences
84% of German purchasing managers consider sustainability important when awarding contracts, and over 50% prefer sustainable suppliers (source: Visable).
Competitive advantage
Brands that stand out as meaningfully different can reach up to five times the market penetration of their peers - proof that purpose fuels profit (source: Kantar).
Cheaper access to capital
Top-quintile ESG-rated firms finance themselves 30 – 130bps cheaper on average; even new bond issues price ≈10 bps tighter (source: MSCI, Sciencedirect).
My Expertise
Product launch & positioning
Turn purpose into a buyer-ready value proposition
Demand generation & Pipeline acceleration
SEO, paid, nurture flows that fill the funnel
Campaigning & Analytics
Data-driven campaigns and measurement-based optimization
Case studies
300+ MQLs / -38% CPL
How I built a forest-data value prop, crafted messaging, and orchestrated global launch with 30 regional teams (see more).
250–300 % YoY revenue
How viral content + nurture workflows tripled the addressable market and scaled ARR (see more).
Top-3 SERP in US, UK, DE, HK, SA
My audit-to-optimization process, Google Ad Grant leverage, and GA4 dashboards turning insight into action (see more).
45M global reach / 1,200 B2B activations
Global purpose-led campaign that united brands & influencers to drive awareness and B2B uptake (see more).
Get in touch
Please drop me an email via [email protected].