Verified Impact (FSC)
Generating 300 MQLs in 90 days.
A B2B data-backed solution that helps global brands prove forest positive impact.
300 MQLs & -38% CPL.
FSC serves 100,000+ B2B customers worldwide. In 2024, corporates needed hard data to meet tough new ESG disclosures.
Objective: Built and launched Verified Impact as the premium forest-impact reporting tool, captured qualified demand, and cemented FSC’s position as the trusted forest sustainability partner.
Global Marketing Manager leading product launching in 30+ markets. Owned the GTM strategy, 24-month roadmap, product branding, and value proposition with a budget of $500K. Also led the creation of all sales-enablement assets.
- Developed GTM strategy & roadmap; aligned Product and Sales.
- Crafted brand identity & value prop.
- Launched multi-channel demand gen (Google Ads, LinkedIn, email nurture, event marketing).
- Built sales toolkit: Pitch decks, product videos, one-pagers.
- Built campaign kits with AI-powered translation for localization, cutting go-to-market time by 30%.
- ROI tracking to reallocate spend to highest-ROI channels.
- -38% CPL.
- 300+ MQLs.
Internal: Product, Sales, 30 regional teams.
External: NGO partners: WWF, The Nature Conservancy, Nature4Climate coalition.